In short:
PROGRAMS: Photoshop, Illustrator, InDesign, and Figma. Some AfterEffects.
EXPERIENCE: brand development, content creation, logo design, brand guides, PDF:s, templates, linesheet, posters, social media management, feed planning
EXAMPLES BELOW: brand package | brand development | printed invitation
Brand Package @ Sandqvist
Since June of 2021 I’ve worked as a content creator for Sandqvist Bags and Items. In my work I have assisted the art director in creating different campaign material, as well as turning said material into fitting formats for social media channels, website and newsletters.
One of my latest tasks has been to create the brand package used by the wholesale team for Fall Winter 2022. This document needs to pitch the essence of Sandqvist for new, possible retailers.
Utilizing subtle graphics. The brand is very minimalistic, which can easily end up looking defaulted. Adding small graphic elements like these arrows don’t only make the information clearer, but also adds some character.
Some pages where the copy allows for more white space, I made sure to break up the monotony of the layout by going for a bold, centered quote. In this example, I used the companies mission to pack a punch.
I generally went for different titles in the header and as part of the copy. This is because one has an orientational purpose and needs to be clear (the header), whilst the copy aims to be more inspirational and draw the reader in (copy).
Brand Development @ AskBillie
Our task was to build a booking platform for all things car related for Mekonomen. It needed everything. Brand, business plan, name, logo, concept, website and interface. The brand name we came up with was AskBillie.
My focus were the illustrations, logo and design.
The rounding of only three corners is meant to emulate a speechbubble. Logo reflecting the conversational aspect of the platform, unique to this brand. The icon version takes the three dots and period from the logotype to create a ”currently typing…” association.
The colour scheme consisted of one bold main colour (called Road Sign Blue, bottom right), three additional brand colours and two neutrals. On the left are the supporting secondary colours, mainly used in illustrations. This gives the brand cohesiveness whilst still being versitile.
The overall design was made to balance the friendly, sketch style illustrations with the bold, assured typography. We wanted the customer to know that we were happy to explain things, but never question that we knew what we were talking about.
Ball invitation @ Östgöta nation
I’ve worked for a student organization in Uppsala called Östgöta nation for a couple of years. Generally, this organization has an old heritage and values its roots. At the same time it is a student organization, and so, communication needs a modern twist. It’s all about balance between tradition and fun.
One of the latest ventures is a Jubilee Ball (Jubileumsbal), for which I made the formal invitaiton. The ball is held at Uppsala castle, thus the goal was to make the invitation feel luxurious. This is the motivation behind the ornamental designs in the corners, as well as the elaborate cursive title.
The invitation was requested to be gate-folded, so I disposed the information thereafter.
The organization overall uses the county emblem of Östergötland as a logo. Wanting to draw inspiration, but keep it sophisticated, I came up with the right, modified colour scheme. For the invite, I stuck with the maroon and gold.
The ornamnental designs are inspired by an edging in a 19th century building significant to the organization. Above is part of said edging, as well as some of the digital filigree designs I’ve made to pay homage to it.
The organization’s logo (which I have also designed as part of a different brief) is featured as a seal (practically ordered as a sticker) to give the recipient an exclusive feeling when opening their invitation.