Lovisa Aronsson

Brand copy @ Sandqvist

I help with different types of brand copy currently. Oftentimes the copy is written with the information in mind, rather than the customer. This means that the first draft tends to be pretty dry and contain long sentences which are hard to follow.

When I rewrite copy I aim to add a friendlier and more approachable tone of voice. I avoid info-dumping and try to give context and explanation to the topic.

The example linked below is an update I wrote on Sandqvist’s different commitments to sustainability. To the right you can see it on the print file, about to be printed on the paper carrier bags used by all stores.

Newsletters @ Sandqvist

Since September of 2021 I have planned, written and designed newsletters for Sandqvist. Currently we send two a week based on our GTM plan, as well as any additional campaigns, discounts or information from other departments.

Newsletters are handled through Rule. I’m currently working on improving my assessment; doing A/B-tests of headlines, local languages and persona specific campaigns.

Brand blog @ Mynt

For about 6 months I worked part time at Mynt. My goal was improving their Google ranking, both by onsite SEO-work and by runnning their blog.

I planned, researched, wrote and scheduled their blog entries during this time. My goal was to keep the content relevant to their clients, and not only fill their website with text. They technically targeted all businesses, but I focused the blog on small businesses. I reasoned that they are more likely to stumble upon us on Google, as they most likely did their own research rather than hiring an accountant when running into questions.

I ran the blog from July 9th up until January 29th 2021, posting an article about once a week.

Articles were published through the CMS Contentful.